Saturday, November 25, 2006

Project 5: Create a Magazine Spread

For your last assignment you will create a magazine spread based on the designer/artist that you presented in class. I have provided a grid by email and you can use this as a reference point for your design. Items do not need to be constrained to the grid but it should be used as an underlying premise of your design. For more information on grids check out Josef Muller-Brockman's book, Grid Systems in Graphic Design.

Here is a site that has some of the pages in case you can not get to the library before Monday.

[ brockman ]

On Monday you will show computer sketches of the spread. The grid I created was in InDesign, so I would encourage you to use InDesign. However if you want to use Illustrator instead that is fine. Your results should be your interpretation of the artists' work, it does not necessarily have to be a carbon copy of what they would do. You should just be inspired by their work in your final solution.

Friday, November 10, 2006

design interviews

i sent a link to the paula scher interview a while back, but take a few minutes to check out all of the interviews here:

[ hillman curtis interviews ]

Wednesday, November 01, 2006

File management and source file

When setting up your files always make sure to keep everything in the correct folder. It will help you from losing images and other important information and it will help to make your work-flow more efficient. A good tip to consider is to look at your files and see if you think someone could pick up a project from where you have stopped and continue on. Are all of the images present and the documents that are needed to complete a project? I also suggest that once a project is completed that you package the document with all of the required images and fonts and save that file not only to your computer but also a dvd or an external hd. Sooner or later you will lose a file and so backing up things as you are working, especially large and complex files, will help to save you from doing extra work.

I would recommend that you save all of your files in a folder for each specific class.

Immediately when starting a new project go ahead and create a source folder, a folder for images, and then name your documents clearly so you know what they are. Likewise when naming images try to be very descriptive because you don't necessarily want a printer calling you for a file with a name you didn't expect being echoed over the phone.

In your source file place any native files. Native files refer to those files that you used to create your project, this would include scans, original artwork, or original imagery. Always keep your native files as they are and do not save over them in case you need to go back and edit something. Generally I would place any file that is a psd (photoshop), or ai (illustrator) in these folders. In your image folder place any images that you might link to. This folder should be reserved for images such as jpg (jpeg), gif, tif (tiff), eps, or png. When naming files use the extension that you are given. Most file abbreviations have been shortened to 3 letter words however there are the oddities like indd (indesign) and ai (illustrator).

Here is a sample file that you can download. Feel free to look around and see how the files are packaged, which is how I gathered this project, and look at the indd file and see how it was designed. I will provide a more complex indd file with style sheets shortly, hopefully.

[ sample indd file ]

**** If you have problems downloading the attached file, hold down on control on your keyboard and click to download the file. The file might save with an extension of txt so if it does delete the txt so it ends .sitx ****

Sunday, October 22, 2006

Project 4, Promoting Arts in the Community

For this project you and your partner will create a campaign to promote the arts in the New York City area. You will create a postcard, subway car sign, and one other promotional item of your choosing to increase public awareness of the arts.

Visit a local museum with your partner before next Monday, you can choose from the following:

The Metropolitan Museum of Art

1000 Fifth Avenue at 82nd Street
New York, New York 10028-0198
General Information: 212-535-7710

Friday, 9:30 a.m.–9:00 p.m.
Saturday, 9:30 a.m.–9:00 p.m.
Sunday, 9:30 a.m.–5:30 p.m.
Monday, Closed**
Tuesday, 9:30 a.m.–5:30 p.m.
Wednesday, 9:30 a.m.–5:30 p.m.
Thursday, 9:30 a.m.–5:30 p.m.
Closed Mondays (except as listed below), January 1, Thanksgiving Day, December 25

Admission: $10 recommended for students, includes Main Building and The Cloisters on the same day.

The Morgan Library & Museum

225 Madison Avenue at 36th Street
New York, NY 10016

Tel: (212) 685-0008

The Morgan Library & Museum and the Morgan Shop are open
Tuesday through Thursday, 10:30 a.m. to 5 p.m.
Friday, 10:30 a.m. to 9 p.m.
Saturday, 10 a.m. to 6 p.m.
Sunday, 11 a.m. to 6 p.m.

Closed Monday, Thanksgiving Day, Christmas Day, and New Year's Day

Admission: $8 Students (with current ID)

The Museum of Modern Art

(212) 708-9400
11 West 53 Street, between Fifth and Sixth avenues
New York, NY 10019-5497

Saturday 10:30 a.m.–5:30 p.m.
Sunday 10:30 a.m.–5:30 p.m.
Monday 10:30 a.m.–5:30 p.m.
Tuesday closed
Wednesday 10:30 a.m.–5:30 p.m.
Thursday 10:30 a.m.–5:30 p.m.
Friday 10:30 a.m.–8:00 p.m.

Closed on Christmas day and Thanksgiving day

Admission: free with current id

Other Museums in New York:

While at the museum take notes on one exhibit currently on display or an exhibit from the permanent collection. Take the opportunity to collect some information on the museum, the artists involved, or the overall exhibition (brochures, existing printed materials, etc.). While creating your campaign there is one added item of difficulty – you will create your own imagery that reflects the essence of a current show, an artist's work being exhibited, or the theme of a permanent collection.

Next week bring some ideas to class and any information you gathered. You will not be asked to do sketches for next week, sketches will be shared the following class. The final project should be executed in it's final form in InDesign, but you can use Photoshop or Illustrator to modify or create your imagery.

Next week we will begin the tutorial in InDesign and I will take a few minutes to meet with each group to discuss their ideas.

Type Terminology

We will go over this in class tomorrow and look at your finished packaging.

[ type terms ]

Saturday, October 14, 2006

Dirty Jobs

Catherine was nice enough to upload the video of Dirty Jobs at the litho studio.

[ rowe rowe rowe ]

Thursday, October 12, 2006

For Next Week

Please bring a print-out of your die-cut box with crop marks (8 1/2 x 11 is fine), and a folded version. If you want to start applying your graphics go ahead and do so. We will have another work session in class so bring your files and your questions. The final will be due the following week and we will start on InDesign.

Sunday, October 08, 2006

Steps for Building a Box

Step 1: Establish your layers in Illustrator. I suggest putting your artwork on separate layers: box shape, die, crop/fold, artwork.

Step 2: Determine the size of your box. For this example I am going to use a cube. Create one panel of your box in Illustrator. Make sure you are on the correct layer for your box shape. Use .25pt rules/strokes for creating your artwork. Anything smaller will not print.

Step 3: Duplicate the sides of your box using copy, paste in front. If you hold shift and drag you can keep the box on the same horizontal or vertical plane. Another option is to click on your box and hold option while dragging the box. This will make a copy of what you have clicked on. Make your four sides and then create your top and bottom flap.

Step 4: Create the flaps of your box. Always make sure to zoom in tightly to make sure that everything is aligning correctly.

Step 5: Add all of your flaps and remember to add a flap on one side to seal the box sides.

Step 6: After your box has been made I would suggest grouping all of the sections and changing the color to something other than cyan. Cyan should be saved for the die and the fold/cut marks.

Step 7: On the layer for your die-cut trace the outer lines of your box using a cyan rule/stroke. Leave your box shape layer on so that you can see what you are tracing but I would suggest locking it. You can do this by selecting the object and going to object > lock selection.

Step 8: Lastly, add your fold marks. Fold marks or score marks are generally dashed lines in cyan. I would suggest also using rulers so you know exactly where to incorporate your score lines. Make sure the lines are pulled away from the image enough so that you can see them when cutting.

Step 9: Add your artwork using the artwork layer. You can work with the box shape layer on so that you can see what you are working on and then you can easily turn it off and turn the die-cut layer on so that you can ensure that you are working within the boundaries. Remember to add 1/8" bleed on all sides to allow for shifts in cutting.

The die is located here in a stuffit file:

[ box in illustrator ]