Sunday, October 22, 2006

Project 4, Promoting Arts in the Community

For this project you and your partner will create a campaign to promote the arts in the New York City area. You will create a postcard, subway car sign, and one other promotional item of your choosing to increase public awareness of the arts.

Visit a local museum with your partner before next Monday, you can choose from the following:

The Metropolitan Museum of Art

1000 Fifth Avenue at 82nd Street
New York, New York 10028-0198
General Information: 212-535-7710

Friday, 9:30 a.m.–9:00 p.m.
Saturday, 9:30 a.m.–9:00 p.m.
Sunday, 9:30 a.m.–5:30 p.m.
Monday, Closed**
Tuesday, 9:30 a.m.–5:30 p.m.
Wednesday, 9:30 a.m.–5:30 p.m.
Thursday, 9:30 a.m.–5:30 p.m.
Closed Mondays (except as listed below), January 1, Thanksgiving Day, December 25

Admission: $10 recommended for students, includes Main Building and The Cloisters on the same day.

The Morgan Library & Museum

225 Madison Avenue at 36th Street
New York, NY 10016

Tel: (212) 685-0008

The Morgan Library & Museum and the Morgan Shop are open
Tuesday through Thursday, 10:30 a.m. to 5 p.m.
Friday, 10:30 a.m. to 9 p.m.
Saturday, 10 a.m. to 6 p.m.
Sunday, 11 a.m. to 6 p.m.

Closed Monday, Thanksgiving Day, Christmas Day, and New Year's Day

Admission: $8 Students (with current ID)

The Museum of Modern Art

(212) 708-9400
11 West 53 Street, between Fifth and Sixth avenues
New York, NY 10019-5497

Saturday 10:30 a.m.–5:30 p.m.
Sunday 10:30 a.m.–5:30 p.m.
Monday 10:30 a.m.–5:30 p.m.
Tuesday closed
Wednesday 10:30 a.m.–5:30 p.m.
Thursday 10:30 a.m.–5:30 p.m.
Friday 10:30 a.m.–8:00 p.m.

Closed on Christmas day and Thanksgiving day

Admission: free with current id

Other Museums in New York:

While at the museum take notes on one exhibit currently on display or an exhibit from the permanent collection. Take the opportunity to collect some information on the museum, the artists involved, or the overall exhibition (brochures, existing printed materials, etc.). While creating your campaign there is one added item of difficulty – you will create your own imagery that reflects the essence of a current show, an artist's work being exhibited, or the theme of a permanent collection.

Next week bring some ideas to class and any information you gathered. You will not be asked to do sketches for next week, sketches will be shared the following class. The final project should be executed in it's final form in InDesign, but you can use Photoshop or Illustrator to modify or create your imagery.

Next week we will begin the tutorial in InDesign and I will take a few minutes to meet with each group to discuss their ideas.

Type Terminology

We will go over this in class tomorrow and look at your finished packaging.

[ type terms ]

Saturday, October 14, 2006

Dirty Jobs

Catherine was nice enough to upload the video of Dirty Jobs at the litho studio.

[ rowe rowe rowe ]

Thursday, October 12, 2006

For Next Week

Please bring a print-out of your die-cut box with crop marks (8 1/2 x 11 is fine), and a folded version. If you want to start applying your graphics go ahead and do so. We will have another work session in class so bring your files and your questions. The final will be due the following week and we will start on InDesign.

Sunday, October 08, 2006

Steps for Building a Box

Step 1: Establish your layers in Illustrator. I suggest putting your artwork on separate layers: box shape, die, crop/fold, artwork.

Step 2: Determine the size of your box. For this example I am going to use a cube. Create one panel of your box in Illustrator. Make sure you are on the correct layer for your box shape. Use .25pt rules/strokes for creating your artwork. Anything smaller will not print.

Step 3: Duplicate the sides of your box using copy, paste in front. If you hold shift and drag you can keep the box on the same horizontal or vertical plane. Another option is to click on your box and hold option while dragging the box. This will make a copy of what you have clicked on. Make your four sides and then create your top and bottom flap.

Step 4: Create the flaps of your box. Always make sure to zoom in tightly to make sure that everything is aligning correctly.

Step 5: Add all of your flaps and remember to add a flap on one side to seal the box sides.

Step 6: After your box has been made I would suggest grouping all of the sections and changing the color to something other than cyan. Cyan should be saved for the die and the fold/cut marks.

Step 7: On the layer for your die-cut trace the outer lines of your box using a cyan rule/stroke. Leave your box shape layer on so that you can see what you are tracing but I would suggest locking it. You can do this by selecting the object and going to object > lock selection.

Step 8: Lastly, add your fold marks. Fold marks or score marks are generally dashed lines in cyan. I would suggest also using rulers so you know exactly where to incorporate your score lines. Make sure the lines are pulled away from the image enough so that you can see them when cutting.

Step 9: Add your artwork using the artwork layer. You can work with the box shape layer on so that you can see what you are working on and then you can easily turn it off and turn the die-cut layer on so that you can ensure that you are working within the boundaries. Remember to add 1/8" bleed on all sides to allow for shifts in cutting.

The die is located here in a stuffit file:

[ box in illustrator ]

Saturday, October 07, 2006

Packaging Options

Also, Jessica Murnane's site:

Tuesday, October 03, 2006


Here are some magazines you might check out:

Graphic Design

Print (first choice)



Communication Arts


Communication Arts


Res (excellent resource and it comes with a sampler dvd each month)






Check with the CD office to see if they have student rates for Print, or look on their site. I'm not sure if the other publications offer student rates.

Project 3, Some Clarifications

For Monday bring some samples of your packaging. If you are making a box make a mock-up of the box folded. The packaging does not need to be at actual size and it doesn't need to be perfectly created for this mock-up. If you are thinking of another option just bring a sample. You do not need to create the die in Illustrator. I will walk you through this on Monday.

For your logotype it is probably easier to use pre-existing typefaces. If you would like to create something new you can but it might just be easier to work with something that has already been drawn and flushed out.

Bring to class your packaging mock-up and your five logotype studies as well as your toy illustration. Bring the file for your illustration. I will have individual rounds and we will discuss the best way to create your packaging once we have determined a direction.

Monday, October 02, 2006

Project 3, Part 2

Create five logotypes for your toy/object. You can create more but choose your favorite five. Begin sketches on your packaging and bring a constructed sample to class. You do not need to add graphics at this point but you may if you choose.