Sunday, October 22, 2006

Project 4, Promoting Arts in the Community

For this project you and your partner will create a campaign to promote the arts in the New York City area. You will create a postcard, subway car sign, and one other promotional item of your choosing to increase public awareness of the arts.

Visit a local museum with your partner before next Monday, you can choose from the following:


The Metropolitan Museum of Art

1000 Fifth Avenue at 82nd Street
New York, New York 10028-0198
General Information: 212-535-7710

Hours:
Friday, 9:30 a.m.–9:00 p.m.
Saturday, 9:30 a.m.–9:00 p.m.
Sunday, 9:30 a.m.–5:30 p.m.
Monday, Closed**
Tuesday, 9:30 a.m.–5:30 p.m.
Wednesday, 9:30 a.m.–5:30 p.m.
Thursday, 9:30 a.m.–5:30 p.m.
Closed Mondays (except as listed below), January 1, Thanksgiving Day, December 25

Admission: $10 recommended for students, includes Main Building and The Cloisters on the same day.


The Morgan Library & Museum

225 Madison Avenue at 36th Street
New York, NY 10016

Tel: (212) 685-0008

Hours:
The Morgan Library & Museum and the Morgan Shop are open
Tuesday through Thursday, 10:30 a.m. to 5 p.m.
Friday, 10:30 a.m. to 9 p.m.
Saturday, 10 a.m. to 6 p.m.
Sunday, 11 a.m. to 6 p.m.

Closed Monday, Thanksgiving Day, Christmas Day, and New Year's Day

Admission: $8 Students (with current ID)


The Museum of Modern Art

(212) 708-9400
11 West 53 Street, between Fifth and Sixth avenues
New York, NY 10019-5497

Hours:
Saturday 10:30 a.m.–5:30 p.m.
Sunday 10:30 a.m.–5:30 p.m.
Monday 10:30 a.m.–5:30 p.m.
Tuesday closed
Wednesday 10:30 a.m.–5:30 p.m.
Thursday 10:30 a.m.–5:30 p.m.
Friday 10:30 a.m.–8:00 p.m.

Closed on Christmas day and Thanksgiving day

Admission: free with current id


Other Museums in New York:

http://www.ny.com/museums/all.museums.html


While at the museum take notes on one exhibit currently on display or an exhibit from the permanent collection. Take the opportunity to collect some information on the museum, the artists involved, or the overall exhibition (brochures, existing printed materials, etc.). While creating your campaign there is one added item of difficulty – you will create your own imagery that reflects the essence of a current show, an artist's work being exhibited, or the theme of a permanent collection.

Next week bring some ideas to class and any information you gathered. You will not be asked to do sketches for next week, sketches will be shared the following class. The final project should be executed in it's final form in InDesign, but you can use Photoshop or Illustrator to modify or create your imagery.

Next week we will begin the tutorial in InDesign and I will take a few minutes to meet with each group to discuss their ideas.

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